In 2019, ShoreMaster and HydroHoist merged to integrate their shared expertise and product offerings into the most diverse suite of waterfront equipment. With the acquisition of Neptune Boat Lifts in 2020, and its addition of salt-water applicable boat lifts, three flagship brands were vertically integrated to form Waterfront Brands. Waterfront Brands is the premier manufacturer of waterfront equipment in North America, with offices and manufacturing facilities in Fergus Falls, Minn., Claremore & Verdigris, Okla., and Fort Lauderdale, Flor. Collectively, Waterfront Brands offers the most comprehensive suite of waterfront products, for both fresh- and salt-water, in North America. Together, under the Waterfront Brands umbrella, we will draw on decades of experience from our teams to continue to provide the industry’s highest quality products and unparalleled service and support.